The PULSE: Key Factors in Logo Design

PULSE Young Pros

This week, take a minute to check your PULSE with this Marketing article!906

Submitter & Original Author: Steve Gentile
Company: Pinpoint Promotions

Steve Gentile is the current Chair of PULSE Young Professionals Board and a Managing Partner at Pinpoint Promotions. Pinpoint Promotions is a full-service promotional marketing agency located in Milford, CT. In business for over 10 years, they focus on providing their clients with comprehensive marketing solutions which include print collateral pieces, promotional products, signage, vinyl graphics, direct mail, graphic design, websites and many more services to enable their clients to easily and effectively communicate their message and promote their brand.

Key Factors in Logo Design

A custom logo creation is one of the most important stages in building brand awareness for your customer. In many cases, the essence of a brand can be conveyed in its respective logo.

A logo is a name, symbol, graphic element, icon…

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Emojis are modern-day hieroglyphs. In typical internet fashion, severalothers have considered this before me, immediately making me 😕.

Emoji (and their more primitive cousins emoticons) represent a way to more succinctly express oneself using the fewest characters possible. However, their relevance and interpretation is left wide-open until a shared experience occurs to attach contextual relevance to them.

Naturally, Star Trek TNG tackled this very topic in a (now) iconic episode that is one of my favorites. Here’s a snippet:

Numbers and letters work well for everyday communication. Their logical order of grammatical operations is great at sussing out someones approximate level of education, frequency of written interactivity, demeanor, tone, emotional state, intent, and lots of other subtle queues you would normally assess in person.

But sometimes you just need to 💩.

I think the emoji poop hilariously brings everyone together, and serves as a reminder that everybody does still poop — I.E. every living thing struggles…

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January thoughts, BuddyPress 2.2


With each new software release that I’m fortunate enough to contribute to, I usually take some time (or lots of time) to reflect on a few different things that I think are critical to the project and myself:

  • What went right?
  • What went wrong?
  • What did I learn?
  • What can I do better?

With BuddyPress 2.2 imminent, here’s a brain-dump of my random and unrelated thoughts for January 2015, in no particular order:

  • Significant improvements have been made to cache-coverage, but many more are necessary, and some of our existingimplementationsarenotideal.
  • Userstatusesare pretty messy. A user’s status is a numeric value in the users database table, and there is no API in WordPress for interacting with it. Just like post statuses, anyone concerned with workflow (or activation flow in this case) is pretty much on their own.
  • The Member Type API is sweet, and…

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